Today Card
A first-of-its-kind credit card that offers a high limit card with prime features backed by Mastercard, putting the customer in control to handle life’s unexpected expenses.
Role: Orchestrated all the consumer touch points (including the physical card, card carrier, direct mail, website, launch and welcome journeys, and mobile app) into a cohesive experience for launch in 3 months. Directed design and management of vendors and creative agency. Led post-launch programs that increased engagement and promoted new features.
Directed content and design for all launch emails.
Acquisition self-mailer
Marketing site and Application flow refresh post-launch
