Brightly
Brightly is a flexible line of credit designed to serve the non-prime consumer (those who have FICO scores between 575-650) to help build better credit, with financial resources tailored to their needs and goals.
Role: Brand Strategy and Identity, UI Design and UX Design, Creative Direction, Product Development
Partnered with The Office SF agency on Brand Strategy and Brand Identity. Brightly identity is grounded on the bright oversized sun dot. The bold, confident yellow is ownable and optimistic. Playful illustrations are approachable and relatable.
Brightly.com homepage
Brightly design system
Directed design for display and email communications for consumers.
Direct Marketing package
Directed proprietary illustrations that represent benefits and general spirit of the brand.
