Elevate.com
A new lending marketplace exclusively for non-prime consumers, where they can find financial products and empowering educational tools that improve their financial resiliency.
Role: Brand Experience, Product Development, Product Design, and Creative Marketing Lead for digital acquisition channels.
Tools for a brighter financial future
Shaped design and experience of new proprietary tools for Elevate.com. Worked with customer insights, and directed product designers, and developers from concept through the realization of the final product, ensuring experience upheld the integrity of the brand.
Creative marketing campaigns to promote engagement
Directed design and concepts for market test creative for display, social, and email communications for consumers.
Score 40 video
Directed look, feel, and story for promoting and driving engagement to the Score40 module on Elevate.com. Oversaw video production with an outside agency.